Amazon Listing Optimisation Experts.

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The Amazon Listing Optimisation Rules



Amazon Listing Optimisation Rule 1: The Amazon Product Title

Get the Amazon Title wrong and you will not sell as much as you could.

Does your Amazon Product Title say what the product is? Many badly performing Amazon listings do not say what the product is!

You have a maximum of 200 characters to use, so make the very best use of them.

Take the time to review what the Title says, many people don't.

To optimise your Amazon Product Title you must ensure that the title is rich in keywords, here are four Amazon Listing Title guidelines:

i) If your product is branded, then include the brand. Many people search with that in mind, so include the brand name in your Amazon Listing Title.

ii) What is the name of the product? Use the products common name; i.e. don't use an obscure technical name that is only used by experts.

iii) What is the main feature of the product, what is it used for, why do people want it? Think utility, think reason, think practicality.

iv) What are the key details that people need to know about: The Item Specifics such as material, size & colour.

If you are struggling to get the hang of creating an optimised Amazon Listing Title then look at your competitors Amazon Listings.

In fact you should look at them anyway. Where do they rank? If they rank higher than your Amazon Product Listing or if they are selling more, they are a good source of learning.




Amazon Listing Optimisation Rule 2: The Amazon Product Category

f your competitors products are not in the same category as you then you'll need to find out why. So do your product research. You may have listed in an incorrect category and that will damage the search results. And it will also damage your conversion rates. The best way to choose the correct category is to look at a range of competitive products. Some categories are not terribly obvious, and the easiest way to find the correct one is by studying similar products. Choosing the correct category will also ensure that you can provide relevant Technical Details. Don't attempt to list a gated item in a non-gated category to avoid the rules; that will not work and will simply backfire on you.

A common mistake among Amazon Sellers is putting their Amazon Products in the wrong category. Some Amazon Sellers make these mistakes innocently, but some Amazon Sellers put their products in incorrect categories to avoid having to get approval from Amazon.

Don't put your products in an Amazon Category just to avoid the approval process. All that will happen is you won't sell them. So get approval if you need it, don't try to take short cuts. Short cuts don't work when you are listing products on Amazon.

Instead, look through the Amazon Categories and choose the right one. If you are not sure, then look for similar products and see where they are listed. You want to be found in the same place as your competitors, that keeps things simple for the potential customer.



Amazon Listing Optimisation Experts.

Sell More on Amazon Fast!

Call us today to discuss how you can increase your Amazon Sales - 01786 430076



Amazon Listing Optimisation Rule 3: The Amazon Product Description

The Amazon Product Description deserves a good proportion of your attention. This is where, if a potential buyer needs convincing, you have to sell the item!

Think of your Amazon Product Description as a high street sales assistant; convincing a reluctant shopper that they really look great in those shoes.

And you should think like that. Who is buying this? Why are they buying it? What are the benefits? What are the key things that make you want to own it?

Is it a male or female buyer, what is their likely age, are they buying it for someone else? All things to consider when writing your Amazon Product Description.

If the product has competitive items, make sure you sell the benefits of your item.

Once you have written your description, go back over it and review it. Does it contain your keywords for the product? If not then you should consider adding them in.




Amazon Listing Optimisation Rule 4: The Amazon Product Bullet Points

The Bullet Point area is vitally important and deserves a top position in our top 10 list of Amazon Optimisation tips.

The Bullet Point area on an Amazon Product Listing is where the eye scans to first. It's where the shopper quickly checks that this is the sort of thing they are looking for.

With up 255 characters per bullet point, there is a huge amount of scope to really push the features and benefits of your product. So don't be shy!

You should consider using your keywords in the Bullet Points and also look at your description, use the key aspects from your Amazon Listing Description and reflect them in the bullets.

Shoppers only give your listing a few moments of your time - but make sure you spend much more time than that on the Bullet Points to make your product stand out!



Amazon Listing Optimisation Experts.

Sell More on Amazon Fast!

Call us today to discuss how you can increase your Amazon Sales - 01786 430076



Amazon Listing Optimisation Rule 5: The Amazon Product Keywords

You can research likely keywords using Amazon's auto search completion or even the Google search services. But you can also look at the keyword report if you use Amazon Sponsored Listings, these will help you refine your keyword list.

The Amazon Search facility is so good that there is a little debate on whether or not you should spend much time adding in keywords. We believe you should.

Why would you ignore a chance to improve the likelihood of your Amazon Listing being found?

In the Amazon Keyword area there is space for 255 characters. To maximise the use of that space do not use punctuation, unless absolutely essential.

Instead just separate each keyword from the other using a space.

Amazon has a very clever search algorithm, so you don't need to worry about plurals and instead just concentrate on the "stem" of the word. Amazon will figure the rest out for you.

You'll end up using the same keywords that you used in the Amazon Title, if not, then why not? Sounds like you have done something wrong.




Amazon Listing Optimisation Rule 6: The Amazon Product Images

It should really go without saying, but we find we need to say it a lot! Get good product images!

You'll need images of 1000px wide or more. If you do that then when a potential buyer zooms in they will be able to see a little detail.

Amazon do not allow you to add logos, or overlays on top of the product images: so don't! All that will happen is that your Amazon Listing will get suspended.

A good set of product images, showing the item from different angles, and showing close ups of specific details, will make a big difference to your sales.



Amazon Listing Optimisation Experts.

Sell More on Amazon Fast!

Call us today to discuss how you can increase your Amazon Sales - 01786 430076



Amazon Listing Optimisation Rule 7: The Amazon Product Technical Information

You might think it is a step too far, but don't forget to fill in the Amazon Product technical Information area.

if you do this, then a shopper can deep dive into the detail and convince themselves that this is the right product for them.

If you don't fill in the technical details, but a competitor does on their items, then they will buy from the competitor. Simply because they can confirm that the item does what they want.

Importantly, the Technical Area is used in the Amazon Comparison grid. That grid helps shoppers compare your item against others. So fill in all the details, don't skimp on the detail, it can be the difference between a won sale and a lost one.

Don't take short cuts! Fill in the detail.




Amazon Listing Optimisation Rule 8: Using Amazon Sponsored Product Ads

If you have a new product that you are listing on Amazon then it may be hard to establish initial sales.

Without sales you can't build customer reviews or sales rank. So try investing in a promotion to build those sales with Amazon Sponsored Ads.

As a by-product of this you will also find out the keywords that shoppers use to find your items. You can then feed those words in your Amazon Titles, Descriptions, Bullet Points and so on.

Monitor your spend closely, if it doesn't work then stop, review, edit and try again.




Amazon Listing Optimisation Rule 9: The Amazon Brand Registry

The Amazon Brand Registry was revised in early 2018 and allows you to register your products under your brand.

This gives you some protection from others listing the same product as yourself.

So if you have sourced an item from a manufacturer, in say China, then why not brand it and make it your own?

That will give your item a level of uniqueness and also give you better control over the Amazon Product Description.




Amazon Listing Optimisation Rule 10: Review Your Amazon Listings Regularly

Our last tip, is to avoid a failing that many of us are guilty of.

Keep reviewing your listings! With thousands, or hundreds of thousands of listings it's easy to become overwhelmed, but you have to review things regularly.

Are the keywords still relevant? Are your sales still good? Are your competitors selling more than you?

All of these key considerations should be used to help you prioritise which of your Amazon Product Listings need reviewed.




Amazon Listing Optimisation Experts.

Sell More on Amazon Fast!

Call us today to discuss how you can increase your Amazon Sales - 01786 430076