Amazon Listing Optimisation Rule 1: The Amazon Product Title
Get the Amazon Title wrong and you will not sell as much as you could.
Does your Amazon Product Title say what the product is? Many badly performing Amazon listings do not say what the product is!
You have a maximum of 200 characters to use, so make the very best use of them.
Take the time to review what the Title says, many people don't.
To optimise your Amazon Product Title you must ensure that the title is rich in keywords, here are four Amazon Listing Title guidelines:
i) If your product is branded, then include the brand. Many people search with that in mind, so include the brand name in your Amazon Listing Title.
ii) What is the name of the product? Use the products common name; i.e. don't use an obscure technical name that is only used by experts.
iii) What is the main feature of the product, what is it used for, why do people want it? Think utility, think reason, think practicality.
iv) What are the key details that people need to know about: The Item Specifics such as material, size & colour.
If you are struggling to get the hang of creating an optimised Amazon Listing Title then look at your competitors Amazon Listings.
In fact you should look at them anyway. Where do they rank? If they rank higher than your Amazon Product Listing or if they are selling more, they are a good source of learning.