Online sales for the festive period were up almost 15 per cent on 2007's figures for the same period according to the press today. British shoppers spent more than £4.6 billion online last month which works out to be the equivalent of £76.67 for every person in Britain according to the IMRG Capgemini e-Retail Sales Index. Following the release of these figures, economic experts are predicting that online spending will continue to increase, playing a significant role in mainstream spending throughout the current economic downturn.

Online Advertising Growth

Hardly any surprise then that the Internet Advertising Bureau UK (IAB UK) report that all formats of online advertising (Pay Per Click, Search Engine Optimisation, Rich Media Creation etc) have experienced better than average growth despite the tough trading conditions of late, taking total online advertising spend to over £2 billion last year. The successful growth of online advertising has been attributed to both the increase in online audience in Britain (31.6 million people online) and to the fact that the return on investment for online advertising is significantly more measurable than any other format of advertising due to analysis packages such as Google Analytics.

With mobile wireless "dongles" and 3G phones no longer considered luxury items, and the continual fall in price of laptops and broadband services, the number of people browsing online, and the amount of time they spend doing so, is only likely to increase further. Therefore adding to the importance of a focused online presence.

Improve Your Online Presence

If you would like to find out more about how Web Wise Business could help your business take advantage of this growth in online sales, why not give us a call on 01786 498 079, or drop us an email.