Online marketing spend continues to soar in the UK and this trend is now also being seen among the construction and building sectors. As the liquidity issues caused by the financial crises now begin to bite hard we have seen an increase in enquiries and interest in online systems from builders, plumbers, insurance reinstatement specialists and building firms seeking ways to diversify.

 

For Web Wise Business this signals a new marketplace and one, which we believe, will see a new acceptance of technology in those traditional sectors. As websites begin to show sales and marketing value to joiners and builders we anticipate that the next step will be integrated systems allowing building sites to be connected to suppliers and the head office. We believe that the business we are dealing with in this sector are likely to be the most open to new ideas and new ways of managing and delivering services.