3 Free Tips - How to Use Twitter Effectively
by Editor, Web Wise Business (15 July 2009)
Twitter, the latest social media phenomenon has garnered sizeable media coverage lately for its ability to allow individuals from across the globe to remain in communication on an almost continuous basis and for the speed with which news is spread over the platform.
However, beyond this there has also been much discussion in business circles as to how Twitter can be best utilised from a business perspective and about the value the platform can provide.
As we at
Web Wise Business have recently launched our new
automated integration with Twitter for posting news and events listings, we thought it would be appropriate to provide some pointers on how to use the platform effectively for your business in this months
3 Free Tips.
- What's in it for your followers? - As with any social media platform, in order to have any hope of gaining any significant following that can then be converted into value for your business, it is important to consider why someone would want to take the time to read what you have to say or even follow you in the first place. What's in it for them? What value are you providing them in return for them following you?
With What's On Central, we have enabled followers to quickly find out which events are on, when and where, with a quick link to the actual event listing for more information.
- Clearly present your business and what you provide - When you create your business twitter account, be sure to create an appropriate and attractive background design, including your business logo and contact details. Also ensure that you provide an accurate description of what you do and a link to your website in the appropriate fields in order to make it as easy as possible for your followers to get to your website.
- Be a part of the community - Perhaps most importantly, be a part of the community on Twitter. Try to get involved in discussions relating to the services you provide or the industry in which you are involved. Such discussions can be found using the Twitter search function or a variety of 3rd party applications. Being involved is the easiest way to build your Twitter following and also present yourself as a respected authority on the services your business provides.