- The Benefits of using Offline Advertising to Get Prospective Customers to Your Website

Offline marketing and advertising can still be used effectively to provide a number of Online benefits, including:

• Driving more direct traffic  to your website - people directly typing in your web address.
• Improving brand awareness - you can say more to a prospective client on your website than you can in any advert/flier/business card or brochure, these are just the tools to get their attention.
• Increase conversion rates - if someone arrives on your website and you make them capable of making a decision to buy your service/product then and there, by providing a compelling reason to do so, conversions to sales will go up.Â
• Reduce costs - converting Offline customers to Online customers can significantly reduce your cost per conversion depending on your line of business. Just look at the resurgence and success of Dixons since they moved to being an entirely Online retailer. No overheads for store fronts etc mean lower prices can be passed on to consumers, meaning more consumers!

Now that it's clear there are a lot of good reasons to use your Offline advertising to get potential clients to your Online presence, lets consider how you go about doing so.

 - How to Send People to Your Website

Simply putting your website address and telling people to visit your website on your promotional literature is no longer enough to recipients to get Online and check it out. In the current age of Web 2.0, something more creative and engaging is required. Click on this link to see our 3 Free Tips on How to Send People to Your Website.

 - A Google Call to Action

The reason this type of message is so hugely successful is because it is more memorable than a web address, and it fits in with the way we react to advertising in this modern-age. If something catches our eye, we have become programmed to get on Google and find out more. However, it can also be hi-jacked unless you have some serious professional Search Engine Optimisation (SEO) work going on to ensure you continue to rank top for the term you are encouraging potential customers to search for.

Even big brands can be prone to getting it wrong. Samsung's latest line of print advertising for their new LED televisions tells readers to "Search on Google for LED". However, a quick Google for "LED" shows....well evidently they hadn't optimised well enough, or far enough in advance, for this highly competitive term. That said, since you are telling the viewer of your Offline advertising what to search for, it is possible for almost all businesses, regardless of size, to perform a successful "Google Call to Action" by selecting a memorable keyword term that your already rank top for (for example, "DNN Scotland" - you can't miss us), or simply your brand name which you really should rank top for if you are serious about getting business from your website. 

 - The Really Important Part

Finally, the really important thing to remember is: if your aiming to send lots of people to your website, make sure it's ready for them. After all, nothing is going to turn a potential customer off quicker than a website that isn't up to scratch and doesn't provide what your Offline advertising promised.