At Web Wise Business we aim to work closely with clients to really benefit them. Our goal is to provide value by working hard for clients, going beyond the point where many would draw the line.

An example of how we do this can be seen on one of the latest sites we have launched and run -

Now Retirement aims to service both financial advisers and individuals searching for retirement financial advice. But unlike traditional financial advice websites, Now Retirement goes beyond the normal level of service, offering individuals finding advice through the website cashback and financial advisers no-risk, qualified leads.

The site also utilises some pretty clever Artificial Intelligence (AI), developed in conjunction with the team at Winterwell Associates, to optimise the content presented based on users' viewing preferences. For more information on how the AI works on the site, check out the article "Pension Advice and Artificial Intelligence" on Objective Associates.

How it Works - Users

We want to ensure a rewarding experience for users of Now Retirement, which is why we offer cashback on all deals completed through the website. We also make it easy to keep up to date on the latest retirement finance news and information with our News articles covering everything from Pension Advice to Investments and Annuities.

Contacting an adviser through the site is easy. Users can utilise the search functionality to find advisers local to them and specialising in particular financial products.

Because we understand that dealing with a financial adviser can be a very personal working relationship, we make it quick and easy for users to decide whether the adviser is right for them based on their accreditations and personal biography in their adviser profile.

All advisers listed on the website are checked to ensure they are FSA registered, giving you complete peace of mind.

How It Works - Advisers

We go the extra mile in promoting advisers who have registered with our financial advice lead generation system - Now Admin.com - by not only ensuring that their profile is search engine optimised for the financial products and geographic location they operate in, we also ensure that the no-risk leads they receive are as qualified as can be through SMS and email address checking.

Advisers who have registered on the adviser sign-up website Now Admin.com, and who have agreed to our Introducer Appointed Representative Agreement (IAR), can create a profile that will appear on Now Retirement and which they can edit and update as they see fit.

Adviser profiles are assigned and displayed in search results based on their "Now Star Rating" - a ranking influenced by how complete their profile is and how many articles and comments they have contributed to the site. Our research has shown that the higher an advisers profile is displayed, the more visits it receives - therefore leading to more inquiries, so it really pays off to be active!

So whether your a Financial Adviser, or somebody looking for financial advice - or even simply looking for an example of a sophisticated community and lead generation website - head on over to www.nowretirement.com to take a look for yourself.